If you're not using Squidoo as part of your marketing plan, you're missing out on a very easy way to make money. A Squidoo page is a somewhat blended idea. Not exactly a blog, but not quite a website either. Each page you create is called a lens, and you can make unlimited numbers of lenses, on any topic you desire. It's extremely user-friendly and you can realistically set up a lens in a matter of minutes.
While a Squidoo lens could benefit nearly any online business, it's becoming increasingly popular among online marketers. They're flocking to Squidoo for several reasons. Besides the simplistic use and rapid set-up, they love the fact Squidoo offers the opportunity for unlimited lens making at no cost. They also realize the value of being able to place an opt-in box and contact information on their lens, making it easy to build a list of subscribers.
A Squidoo lens is an excellent place to display your products and affiliate products. Each product can have its own individual lens. Pictures can be uploaded with a click of the mouse, a perfect way to display the cover graphics alongside a synopsis of the eBook. Add your Squidoo lens address to your email or forum signature. Anyone who sees it can click on the link and be transported directly to your domain.
Using the easy to insert modules, each lens can be monetized in several different ways in addition to advertising your own product or service. Related products can be offered, affiliate links added, even popular items from eBay and Amazon can contribute to your income. With so many module choices and the broad freedom of arrangement allowed, the possibilities seem virtually endless.
Once your Squidoo lens is published, you're able to join any number of Squidoo groups. They even have some just for marketers! We all know the best advertising is word of mouth, and the power of social networking can't be stressed enough. Being a part of the Squidoo Groups offers both benefits to help springboard your online career.
With so many ways Squidoo can help establish yourself or your product as a brand in the marketplace, it's a no-brainer that you should be taking advantage of all the benefits that being a lensmaster offers. Then the next time anyone asks, "Do you Squidoo?", your enthusiastic response will be "Do I Squidoo? You bet I do! And you should too!"